• Services
Brand Audit
Brand Strategy
Brand Identity 

• Sectors
Marine Services 

• Location
Singapore

• Awards
2023, Indigo Awards Winner
(Bronze), Branding (Services)

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Wilsafe Systems 

Protecting Lives, Safeguarding Businesses  

Wilsafe Systems is a company that provides full-solution fire-fighting systems for marine & offshore industries. The creative direction is centered around the idea of Wilsafe being a fire-fighting guardian, safeguarding lives and properties on board vessels. It speaks about Wilsafe being your reliable partner, providing effective and simple compliant fire safety solutions.

Challenges
1) Establishing a unique brand look
and voice without deviating too far from their previous logo

2) Positioning Wilsafe on a global scale

3) Differentiating Wilsafe from its market competitors locally

Solutions
We conducted a brand audit and strategy session with their current branding and marketing efforts and highlighted areas of gaps and improvements. With these findings in mind, we have identified a core purpose, vision, and mission statement that positions Wilsafe to a more competitive advantage in the market.

WilsafeSystems_Diagram-01-1
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WilsafeSystems_Diagram_final
WilsafeSystems_Diagram_logo56
Wilsafe
03_WilsafeSystems_Logo
WilsafeSystems_Indigo_Layout
Wilsafe-Icons
WilsafeSystems_Indigo_Layout
WilsafeSystems_Indigo_Layout
WilsafeSystems_Indigo_Layout
09_WilsafeSystems_Vehicle

Selected Works

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