Wilsafe Systems

Protecting Lives, Safeguarding Businesses

Wilsafe Systems is a company that provides full-solution fire-fighting systems for marine & offshore industries. The creative direction is centered around the idea of Wilsafe being a fire-fighting guardian, safeguarding lives and properties on board vessels. It speaks about Wilsafe being your reliable partner, providing effective and simple compliant fire safety solutions.

Challenges
1) Establishing a unique brand look and voice without deviating too far from their previous logo
2) Positioning Wilsafe on a global scale
3) Differentiating Wilsafe from its competitors.

Solutions
We conducted a brand audit and strategy session with their current branding and marketing efforts and highlighted areas of gaps and improvements. With these findings in mind, we have identified a core purpose, vision, and mission statement that positions Wilsafe to a more competitive advantage in the market.