• Accolades
Indigo Awards 2024
Gold Winner
Beauty and Health
Silver Winner Packaging Design

• Client
Belantara

• Year of Completion
2023

• Services
Brand Audit
Brand Strategy
Brand Identity 

• Sectors
Beauty and Health 

• Location
Singapore

Belantara

Self-care through luxury
and indulgence

Belantara, which translates to "wilderness" or "pristine forest" in Bahasa Melayu, was birthed from a desire to elevate self-care through luxury and opulence. Belantara aspires to craft unique small-batch products that transcend the genre of bath and skincare, while fully encapsulating its Southeast Asian roots.

Drawing inspiration from the lush tropical forests of Southeast Asia and seamlessly blending it with luxurious and rich themes, the brand invites its audience to discover a secret hidden in plain sight that is Belantara.

KEY OPPORTUNITIES

Belantara leverages the best nature has to offer in all of its skin and hair care products by utilising mango butter as its core ingredient. While it possess a wide variety of skincare benefits, mango butter is still largely underrepresented amongst other similar products. 

Establish Solid Foundations 
To ensure Belantara possessed all critical elements necessary to launch and test its products in the market, before eventually scaling up production.

Collaborative Effort
In a market characterised by saturation, we worked closely with the client focused on attaining a unique, distinctive, and decorative brand identity. 

Brand Management 
The objective was to assist Belantara in developing a clear brand strategy and identity. We aimed to not only create these elements but also educate them along the way.

BRAND NARRATIVE
Unveiling a tropical secret 

In the heart of Southeast Asian tropical forests lies a profound secret, a treasure trove of revitalisation embraced by nature's nurturing spirit. These lush forests possess the magical ability to invigorate and replenish, inspiring us at Belantara to share their abundant gifts.

At Belantara, we've unveiled one such secret: Mango butter. This luxurious ingredient, meticulously harnessed, is our bridge to nature's bounty. It carries the essence of these tropical havens, providing your skin the gifts of hydration, nourishment, and a radiant transformation.

Each use is a reminder of the natural beauty and opulence of Southeast Asia’s tropical rainforests, right at your fingertips. More than just skincare, our products are an invitation to elevate your daily self-care routine into an indulgent, invigorating experience. Everything from the smooth textures to the captivating scents culminate to create a unique multi-sensory journey.

"Where vibrant living flourishes,
experience the gift of new wonders
and meaningful memories."

A LOGO FOR FUTURE PRODUCTS
AND FRAGRANCES

Embodying a spirit of forward-thinking innovation, the dynamic logo was intentionally fashioned to not only be aesthetically pleasing but also functionally versatile. This adaptability is particularly evident in the logo’s ability to seamlessly meld between different fragrance designs, accounting for potential products released in the future.

Through this focus on innovation and flexibility, Belantara’s dynamic logo becomes a canvas for different olfactory experiences, showcasing the brand's commitment to providing a rich and intense sensorial journey.

CURATING AN EXPERIENCE

From product packaging to marketing materials, our final designs were crafted around the idea of delivering a sensorial journey.

This promise underpinned Belantara’s desire to elevate self-care through luxury, and inverted the age-old narrative of the industry. When once the focus was on the product and all its underlying benefits, we pushed the boundaries and inspired the audience to pay close attention to the experience as well.