PHILLIPS APAC
Lunar New Year

Celebrating lunar new year by localising Phillips products

Objective
Showing people or community interacting, enjoying and celebrating festival and championing Phillips Lifestyle in a localise flavour.

The joy of celebrating Lunar New Year with Phillips products and being reunited with our loved ones in Singapore.
A localised touch was given to this illustration adorned with auspicious greetings and fun-filled traditional activities (E.g lion dance, reunion dinner, parents giving ang pows, home decorations)