• Client
Sadia Singapore
• Year of Completion
2023
• Services
Packaging Design
• Sectors
Food & Beverage
• Location
Singapore
From Farm to Fork
Sadia is a frozen food brand under BRF, a Brazilian global food company with more than 80 years of culinary expertise. With a focus on providing farm-fresh frozen chicken products to consumers, Sadia has helped to simplify cooking processes and enabled many home cooks to feel more confident in the kitchen.
KEY OPPORTUNITIES
As hotpot continues to gain popularity among Gen Zs due to its communal dining experience and customizability, Sadia aims to revolutionize the hotpot culture industry by offering products that align with the preferences and lifestyles of this generation. Recognizing the demand for convenience, accessibility, and health-conscious options, Sadia is set to launch Chicken Collagen Hotpot, a product designed to resonate with the unique tastes and values of Gen Zs.
APPROACH
More than just a product—make it a lifestyle experience Gen Z can connect with.
Offer creative receipes that Gen Zs can create a perfect hotpot experience at home.
Create, Share, Hotpot Experiences
Launch a #SadiaHotpotHack challenge, inviting users to share their unique hotpot creations using Sadia’s Chicken Collagen Soup and other Sadia products. Feature winners on Sadia’s official platforms.
Benefits of Collagen Hotpot
Collaborate with health and beauty influencers to spotlight the skin and joint health benefits of collagen-rich soups.
DIGITAL APPROACH, INFLUENCER
AND HASHTAG STRATEGY
To enhance the digital presence, we incorporated the hashtag #sadiahotpothack inviting consumers to engage with the brand and share their experiences online. This approach not only creates a memorable digital identity but also helps sadia build a community centered on health, freshness, and vibrant living.
Selected Works
BelantaraBrand Identity
Sadia Chicken Collagen PackagingPackaging Design
HillhavenBrand Identity
Epson Brand Harmonisation PlaybookBrand Identity
Wilsafe SystemsBrand Identity
Haagen-Dazs FreezerBrand Experience
PHILLIPS APAC Carnival 2018Brand Identity
Pearl Consulting ServicesBrand Identity
Global Innovation Immersion ProgrammeBrand Identity
G.U.M Booth Tradeshow Design 2018Brand Identity
TERROIR MagazineEditorial Design
PHILLIPS APAC Lunar New YearEditorial Design