Sadia Chicken Collagen Soup Packaging

From Farm to Fork

Sadia is a frozen food brand under BRF, a Brazilian global food company with more than 80 years of culinary expertise. With a focus on providing farm-fresh frozen chicken products to consumers, Sadia has helped to simplify cooking processes and enabled many home cooks to feel more confident in the kitchen.

KEY OPPORTUNITIES

As hotpot continues to gain popularity among Gen Zs due to its communal dining experience and customizability, Sadia aims to revolutionize the hotpot culture industry by offering products that align with the preferences and lifestyles of this generation. Recognizing the demand for convenience, accessibility, and health-conscious options, Sadia is set to launch Chicken Collagen Hotpot, a product designed to resonate with the unique tastes and values of Gen Zs.

APPROACH

More than just a product—make it a lifestyle experience Gen Z can connect with.
Offer creative receipes that Gen Zs can create a perfect hotpot experience at home.

Create, Share, Hotpot Experiences
Launch a #SadiaHotpotHack challenge, inviting users to share their unique hotpot creations using Sadia’s Chicken Collagen Soup and other Sadia products. Feature winners on Sadia’s official platforms.

Benefits of Collagen Hotpot
Collaborate with health and beauty influencers to spotlight the skin and joint health benefits of collagen-rich soups.

DIGITAL APPROACH, INFLUENCER
AND HASHTAG STRATEGY

To enhance the digital presence, we incorporated the hashtag #sadiahotpothack inviting consumers to engage with the brand and share their experiences online. This approach not only creates a memorable digital identity but also helps sadia build a community centered on health, freshness, and vibrant living.